Creative Marketing Copywriter

About Mira

Mira is a San Francisco-based hormonal health company providing integrative care and hormonal testing for over 120,000 customers. In 2023, they were recognized by Inc. 5000 as America's fastest-growing femtech company. We started our company to help women and individuals reach their parenthood dreams and make their fertility journey smoother.

Mira’s most important breakthrough was inventing the market's only FDA-compliant at-home fertility monitor with quantitative technology. Since the beginning, they have been on a mission to develop data-driven hormonal health solutions to help women make confident health decisions during every stage of their lives—from the menstrual stage to menopause. Mira offers solutions to test, boost, and navigate fertility—starting from comprehensive hormone testing and supplements to fertility coaching and online courses.

We are committed to helping our customers achieve the highest possible success rates and outcomes; that is why our focus is on personalized care, the use of the most cutting-edge technology, and science-backed data.

About the position

We are seeking a Creative Marketing Copywriter to execute conversion-focused copy for our main communication channels. The ideal candidate is mostly experienced in email marketing and conversion-centered copy. In this role, you’ll create groundbreaking messaging that resonates with our audience, mainly focusing on our email marketing efforts. You will also oversee our content strategy and make improvements.

This role is perfect for someone who understands the language use trends that connect with our target audiences. Your role will be to conceptualize, create, and put things out into the world at the speed of culture, focusing on sales and conversions.

If you want to challenge yourself at a high-growth startup and make a difference in women's health, please join us! You'll be part of a diverse, collaborative, and curious team of creatives passionate about producing work that matters and connects.

About You:

You don’t just “write” standard content and emails. You create experience-focused copy that (depending on the strategy) is fun, witty, and educational, grabs attention, and drives results—the kind of content people actually want to read.
You have strong conceptual skills and can adapt your talent to revenue-focused channels, especially emails.
You think critically about how each email and campaign contributes to the bigger picture and understand that each piece of writing is crucial.
You can take an idea and make it sharper, smarter, and more impactful across revenue-driving channels.
You thrive in a fast-paced channel and always meet your deadlines—no questions asked.
You have excellent listening and collaboration skills. You know how to interpret creative direction and feedback and read between the lines to get to the final, high-quality end product.
You know how to interpret feedback and guidance from team members and channel owners so that you can continue improving your craft and your ideas.
You consider yourself a visionary and always looking to improve your craft.
You own your workload and can execute flawless copy.
You’re excited and passionate about creating content that grabs attention and drives results—because we're looking for someone who’s just as excited about that challenge as we are.

Responsibilities:

Evaluate & Improve Content & Copy Strategy

Always evaluate what can be improved in our content strategy and content delivery.
Identify tone, messaging, and branding inconsistencies and develop plans to unify these elements across all touchpoints.
Ensure that the messaging aligns with the overall brand voice and strategic goals to create a cohesive experience for the audience.

Creating Copy for Emails & Campaigns

Develop engaging, conversion-focused emails that resonate with the audience, sparking interest and driving clicks.
Ensure that email copy not only informs but inspires readers to take meaningful actions—whether clicking through, signing up, or making a purchase.
Personalize messaging where possible to make the content feel tailored to the audience’s needs, desires, and sensibilities.
Continuously test and optimize copy to maximize conversion rates and customer engagement.

Write Copy that is Aligned with the Brand & Brand Vision Goals

Own and maintain the brand story across channels, ensuring a consistent voice and cohesive vision.
Create insightful and culturally relevant social content that sparks conversation and is inherently resonant.

Collaborate with Teams to Reach Big Picture Goals

Collaborate with the creative team and other channel owners to produce compelling and impactful work.

Basic Qualifications

2-4 years experience in email marketing, advertising, or social media.
A well-rounded portfolio showcasing email examples.
Native English speaker with excellent grammar skills.

Preferred Qualifications

Exceptional short-form and long-form writing skills, with the ability to adapt to our brand’s tone of voice across channels and audiences.
Exceptional attention to detail. You have perfect grammar, editing, and proofreading skills to ensure flawless content execution.
Eagerness to push the boundaries of creativity, dive into the work, and produce impactful results.
Experience in the health, beauty, and lifestyle industries or similar. This is not crucial for the role but may be preferred depending on experience and other skills.
Deep understanding of email marketing and conversion-focused copy dynamics, with the ability to drive engagement and conversation across platforms.
A natural talent for crafting unique, buzz-worthy, and culturally relevant content.
Strategic thinking paired with creative conceptualization for a well-rounded approach to copywriting.
Strong communication skills with your team and the ability to clearly articulate ideas and concepts.
Ability to juggle multiple projects and meet deadlines in a fast-paced environment without sacrificing quality.

Details

The role is a remote position, with a 40-hour workweek, flexible working hours,

What we offer

You will work with a dedicated, highly engaged, international team of professionals passionate about helping couples and individuals start their families.
We have a fast-paced and collaborative work environment that encourages open communication, ownership, and independence.
In addition to a competitive salary, we offer a performance-based bonus system based on OKRs.
We provide professional development opportunities, such as training courses, workshops, and seminars.

Recruiting process

Step 1 ‘Screening call with HR’ - Step 2 ‘Assessment task’ - Step 3 ‘Interview with the Hiring Manager’ - Step 4 ‘Final interview with Head of the department’