Product Marketing Manager

About Mira

Mira is a San Francisco-based hormonal health company providing integrative care and hormonal testing for over 200,000 customers. In 2023, they were recognized by Inc. 5000 as America's fastest-growing femtech company. We started our company to help women and individuals reach their parenthood dreams and make their fertility journey smoother.

Mira’s most important breakthrough was inventing the market's only FDA-compliant at-home fertility monitor with quantitative technology. Since the beginning, they have been on a mission to develop data-driven hormonal health solutions to help women make confident health decisions during every stage of their lives—from the menstrual stage to menopause. Mira offers solutions to test, boost, and navigate fertility—starting from comprehensive hormone testing and supplements to fertility coaching and online courses.

We are committed to helping our customers achieve the highest possible success rates and outcomes; that is why our focus is on personalized care, the use of the most cutting-edge technology, and science-backed data.

About the position

We are looking for a Product Marketing Manager to develop and execute marketing strategies for ecosystem products. The ideal candidate is experienced in shaping product positioning, implementing go-to-market strategies, and leveraging customer insights to drive product growth.

If you want to challenge yourself at a high-growth startup and make a difference for women's health, please join us!

• You will work with a dedicated, highly-engaged, international team of professionals who are passionate about helping couples and individuals start their families
• We have a fast-paced and collaborative work environment where we encourage open communication, ownership, and independence
• In addition to a competitive salary, we offer a performance-based bonus system based on OKR
• We provide professional development opportunities - training courses, workshops, and seminars

• Project Management: You are a great manager, confident in overseeing product marketing timelines, tracking progress, and ensuring projects stay on schedule while all deliverables are completed efficiently.
• Go-to-Market Strategy: You can define, plan, and execute go-to-market strategies for new product launches, aligning messaging, positioning, and campaigns to maximize market impact.
• Customer & Market Research: You know how to conduct research to identify customer needs, preferences, and market trends through surveys, interviews, and data analysis, ensuring strategies are aligned with insights.
• Data Analytics & Insights: You can analyze data to uncover trends, extract actionable insights, and guide strategic decisions to improve product and business performance.
• Value Proposition & Product Positioning: You are skilled at defining and articulating the product’s unique value, creating messaging that resonates with the target audience.
• Cross-Functional Collaboration: You are skilled at working closely with product, marketing, and other teams to ensure cohesive strategies and drive successful product outcomes.

• Experience: 4+ years in product marketing, management, or brand roles in D2C/healthcare, with go-to-market strategy, product launches, and data analysis experience.
• Critical Thinking: Able to evaluate complex information, question assumptions, and make well-reasoned decisions that guide strategic initiatives.
• Analytical Skills: Skilled in extracting, interpreting, and analyzing data to inform strategies, optimize campaigns, and measure outcomes effectively.
• Great manager and strong team player who knows how to delegate, manage cross-functional teams and projects, and collaborate effectively.
• Educational Background: Bachelor's degree in Marketing, Business, or a related field. An advanced degree is a plus.
• Proven ability to work in a fast-paced, dynamic environment.
• Excellent written and verbal communication skills.

Nice to have:

• Experience with ecom tools