B2B Product Marketing Manager (Remote EU, B2B contract)

About Mira

Mira is a San Francisco-based hormonal health company providing integrative care and hormonal testing for over 200,000 customers. In 2023, they were recognized by Inc. 5000 as America's fastest-growing femtech company. We started our company to help women and individuals reach their parenthood dreams and make their fertility journey smoother.

Mira’s most important breakthrough was inventing the market's only FDA-compliant at-home fertility monitor with quantitative technology. Since the beginning, they have been on a mission to develop data-driven hormonal health solutions to help women make confident health decisions during every stage of their lives—from the menstrual stage to menopause. Mira offers solutions to test, boost, and navigate fertility—starting from comprehensive hormone testing and supplements to fertility coaching and online courses.

We are committed to helping our customers achieve the highest possible success rates and outcomes; that is why our focus is on personalized care, the use of the most cutting-edge technology, and science-backed data.

About the position

We are looking for B2B Product Marketing Manager to own and scale the go-to-market strategy for our healthcare professional offerings, driving adoption, engagement, and growth. The ideal candidate is experienced in B2B go-to-market strategy, customer discovery with clinicians, and data-driven marketing execution.

If you want to challenge yourself at a high-growth startup and make a difference for women's health, please join us!

• 5+ years of experience in B2B product marketing, B2B marketing, go‑to‑market roles, ideally within healthcare, digital health, diagnostics, or health technology.
• Strong Analytical skills: GA4 and HubSpot proficiency
• Bachelor’s degree required; advanced degree (MPH, MBA, MS, or clinical degree) preferred but not required.
• Demonstrated ability to define positioning, messaging, and go‑to‑market strategies for complex, clinically driven products.
• Hands‑on experience working directly with customers and partners (e.g., interviews, pilots, key accounts) to understand needs, workflows, and incentives, and translate insights into actionable product and marketing strategies.
• Deep interest in women’s health, hormone health, diagnostics, or clinical workflows; experience marketing to clinicians is preferred.
• Proven ability to collaborate cross‑functionally with Product, Clinical, Sales, Marketing, and Operations teams in fast‑moving, ambiguous environments.
• Ownership mindset with leadership potential and interest in growing into a segment‑owner or general‑manager‑like role over time.
• Excellent written and verbal communication skills, with the ability to turn clinical, technical, or research concepts into clear, compelling narratives and sales enablement materials.

Details

The role is a remote position, with a 40-hour workweek, flexible working hours, and occasional overlap with the US team.

• Own positioning, messaging, and go‑to‑market strategy for Mira’s B2B offerings focused on healthcare professionals.
• Lead customer and partner discovery efforts by conducting regular interviews with clinicians to deeply understand their needs, workflows, incentives, and pain points, and translate insights into actionable product, positioning, and go‑to‑market recommendations.
• Own analytics and performance reporting for key go‑to‑market initiatives, including onboarding, messaging, and activation funnels, translating data into actionable insights and recommendations.
• Translate clinical capabilities and research into clear value propositions, sales enablement, and educational materials for healthcare professionals.
• Lead segment strategy and use‑case definition in collaboration with Clinical and Marketing teams.
• Build clinical credibility and thought leadership through KOL partnerships, case studies, webinars, and evidence‑based content.
• Serve as the cross‑functional bridge between Clinical, Operations and Marketing, feeding field insights into product and roadmap decisions.
• Develop scalable playbooks, workflows, and operational foundations to support growth in the segment of focus (healthcare professionals).
• Over time, assume ownership of the healthcare professional's business line, including strategy, partnerships, and performance outcomes.

What we offer

• You will work with a dedicated, highly-engaged, international team of professionals who are passionate about helping couples and individuals start their families
• We have a fast-paced and collaborative work environment where we encourage open communication, ownership, and independence
• In addition to a competitive salary, we offer a performance-based bonus system based on OKR
• We provide professional development opportunities - training courses, workshops, and seminars

Recruiting process

Step 1 ‘Screening call with HR’ - Step 2 ‘Assessment task’ - Step 3 ‘Interview with department lead’ - Step 4 ‘Final interview’