Lifecycle Copywriter

About Mira

Mira is a San Francisco-based hormonal health company that's helped over 350,000 women test, track, and navigate their hormones, from fertility through perimenopause and everyday wellness.
Our fluorescent hormone-testing technology is unique on the market: instead of a simple positive/negative line, it gives you a real, quantitative lab reading at home, validated against the gold-standard ultrasound and used in studies across 50+ universities and by 5,000+ healthcare professionals. We built Mira on one principle: personalized care backed by science, not guesswork.

About the Role

We're hiring a Lifecycle Copywriter (Women's Health) to write for our owned channels — email, in-app, and website — across the full customer lifecycle, from a lead's first nurture touch through onboarding, retention, and win-back. Your job is sharp, high-quality execution and channel-level creative experimentation: subject lines that break pattern, product descriptions that make hearts resonate, copy that's scannable, human, and deep — never vague filler.

This seat reports to the new Head of Copy and sits alongside a Paid Channels copywriter as part of Mira's restructured copy team.

If you want to challenge yourself at a high-growth startup and make a difference for women's health, please join us!

• 3+ years of copywriting experience, with real hands-on time in email/lifecycle marketing (Klaviyo or equivalent ESP).
• A portfolio showing range across email, in-app, and product copy — not just one channel.
• A track record of testing and iterating against real performance data, not just intuition.
• Native or native-level English.
• Comfortable with tight character limits and UI constraints.
• Basic Figma literacy for cross-team collaboration.
• Nice-to-have: wellness, beauty, or femtech background.

Details

The role is a remote FT position with flexible working hours.

• Own email, SMS, and in-app writing across the full lifecycle for every segment: fertility, perimenopause, wellness, and beyond.
• Jump into other writing projects that go beyond classic formats — think a sex-ed guide, petition copy, a campaign video script, or a partnership article.
• Work from the brand's messaging libraries, adapting product messaging to the sharpest channel-specific needs.
• Test and iterate constantly: subject lines, flows, send cadence — and read the data to know what's actually working.
• Handle the recurring, calendar-driven work (routine sends, ongoing flows) in a timely, fast, and organized way.
• Work with AI efficiently to speed up, automate, and push limits while staying critical enough to keep every piece of copy sounding genuinely human.
• Understand the compliance challenges around medical device products: you don't have to be an FDA/FTC expert, but you should be willing to learn fast and strike the right balance between bold and compliant, even before the legal review.

• Join one of the fastest-growing femtech companies in the U.S., driven by a strong mission to advance women’s health and expand access to care
• Be part of a passionate, highly motivated, and international team dedicated to making a real difference in people’s lives
• Thrive in a fast-paced startup environment where your work directly impacts company growth, strategy, and key decisions
• Enjoy real opportunities for career growth, with the ability to shape, build, and develop teams as we scale
• Work in a flexible, fully remote environment that supports autonomy, ownership, and independence
• Receive a competitive salary along with a performance-based bonus system tied to OKRs

Recruiting process

Step 1 'Screening call with HR' - Step 2 'Portfolio assessment’ - Step 3 'Interview with Senior Content Manager' - Step 4 - ‘Test Assignment’ - Step 5 'Final interview with Head of Copy' - Step 6 - ‘Reference Check’